Typography is a core element of the brand system. It defines tone, hierarchy, and readability across all brand communications.
Primary Font
Neo Grotesque
2018
4 Styles
Manrope is the primary typeface used across the brand system. It is a modern, geometric sans serif designed for clarity and versatility in digital environments. Its neutral character and wide range of weights make it suitable for both editorial content and interface elements, supporting a clean and consistent visual language.
Hierarchy
width
Our typographic system follows a Minor Third (1.2) harmonic scale for secondary hierarchy (H2-H6) and body copy, ensuring mathematical consistency. As a technical exception, H1 employs fluid scaling relative to the canvas width to maximize visual impact; however, in web environments, it is constrained to a 900px max-width to maintain reading ergonomics, whereas in print or graphic contexts, it scales proportionally without fixed limits.
Weight Distribution
H1 – H2: Semibold
H3 – H4: Medium
H5 – H6: Regular
Body / Small: Light